Would you like some Pudgy Imperfect Pears, Lumpy Pink Lady Apples, Warped Eggplant, Twisted Sweet Potatoes, Unruly Imperfect Zucchini and Scruffy Mangoes? These ‘Imperfect Picks’ from Harris Farm Markets Clayfield might not look perfect on the outside, but they’re still the same great quality for an even greater value.
According to co-CEO Tristan Harris, the Imperfect Picks program helps reduce the number of perfectly edible crops going to waste due to their less attractive appearances. A staggering 25 percent of Australian crops never leave the farm gate simply because they do not meet the visual specifications of supermarkets and consumers.
Customers will be able to order an array of fruit and vegetables with a few extra bumps that taste exactly the same as normal produce, with options — or in this case, newer options — such as the Pudgy Imperfect Pears, or the Warped Eggplant, or the Lumpy Pink Lady Apples.
Photo credit: Harris Farm Markets
“We say ‘don’t judge a book by its cover’ and it’s never been more accurate when it comes to buying fruits and vegetables,” says Mr Harris.
“What looks perfect might not truly be the best option for the environment, Aussie farmers or for your hip pocket. The choices you make at the supermarket can make a big impact.”
Other all-new products from the Imperfect Picks selection include Twisted Sweet Potatoes, Unruly Imperfect Zucchini, and Scruffy Mangoes.
Photo credit: Harris Farm Markets
The program has been used by the Harris Farm Markets for roughly six years now, saving a total of 28 million kilograms of crops from being thrown into landfill — approximately 100,000kg of food a week.
Those interested in purchasing produce online from the Imperfect Picks selection can do so by visiting the Harris Farms Market online store here. For the latest updates and announcements concerning the seasonal crops available, as well as any special deals, follow their Facebook page.